Voluntary Advantage adds Healthcare Bluebook co-founder Bill Kampine to advisory board

Voluntary Advantage has named Bill Kampine, co-founder of Healthcare Bluebook and VB Scout, to its Advisory Board. The move adds a longtime healthcare transparency and analytics executive as the company expands work on claims integration, benefits utilization and technology innovation.

Why it matters: - Bill Kampine brings more than 30 years of experience in healthcare innovation, analytics and transparency to Voluntary Advantage's Advisory Board. - His background in price transparency and voluntary benefits could shape how the company approaches claims integration, benefits utilization and employee experience. - The appointment adds industry credibility as Voluntary Advantage pushes for more transparency and standardization in voluntary benefits.

What happened: - Voluntary Advantage appointed Bill Kampine, co-founder of VB Scout and Healthcare Bluebook, to its Advisory Board. - The announcement was made Nov. 10, 2026, in Parker, Colorado. - Kampine has worked as a healthcare executive, entrepreneur and innovator focused on technology, data and transparency.

The details: - Kampine co-founded Healthcare Bluebook in 2007. - Healthcare Bluebook helped pioneer the healthcare price transparency movement. - The company made healthcare pricing information easier for consumers to understand and compare. - Healthcare Bluebook's work helped inform federal healthcare price transparency legislation. - Kampine was part of the founding team at CareSteps, an early user of machine learning and predictive analytics to assess risk across insured populations. - Kampine later co-founded VB Scout, which focuses on transparency in the voluntary benefits market. - VB Scout uses technology to identify qualifying healthcare events, simplify supplemental insurance claims and help policyholders find benefits they may not know they qualify for. - Kampine is also a frequent industry speaker and a recognized expert in healthcare economics, analytics and pricing. - Kampine has testified before U.S. Senate and House congressional committees. - Kampine serves on the Executive Board of the American Benefits Council in Washington, D.C. - Voluntary Advantage said its Advisory Board includes leaders from insurance carriers, brokerage and consulting firms, technology organizations and other industry stakeholders. - The board works on emerging trends, industry challenges and opportunities for improvement. - Voluntary Advantage said Kampine's appointment strengthens board expertise in claims integration, benefits utilization, technology innovation and industry standardization.

Between the lines: - The hire signals that Voluntary Advantage wants deeper expertise at the intersection of healthcare transparency and employee benefits. - Kampine's career has centered on tools that make complex benefits and pricing data easier to use, which fits Voluntary Advantage's stated focus. - The board role appears designed to support broader industry collaboration rather than a single product launch.

What's next: - Voluntary Advantage said it will continue exploring ways to make the voluntary benefits industry more transparent, innovative and focused on employee value. - The company will use its Advisory Board initiatives, along with its monthly Voluntary Benefits Voice publication, events and educational programming, to advance that work. - Voluntary Advantage's website is more information.

The bottom line: - Voluntary Advantage is betting that Kampine's experience in healthcare transparency and claims technology can help sharpen its push for better voluntary benefits outcomes.