Dialed In launches summer music campaign with Colorado artists

Dialed In is rolling out a three-month Colorado music campaign called The Summer Set, pairing limited-edition rosin gummies, merchandise and events with local EDM and hip-hop artists. The program kicks off June 20 and runs through August with collaborations tied to Artifakts, parkbreezy and Ray Reed.

Why it matters: - Dialed In is using cannabis products to tap into Colorado's independent music scene and deepen ties with local artists and fans. - The campaign mixes product drops, live shows and giveaways, creating a cross-promotion model for music, retail and cannabis culture. - Golden Ticket prizes add a direct incentive for consumers to buy select Summer Set tins and attend Colorado AEG shows.

What happened: - Dialed In launched The Summer Set, a three-month campaign celebrating Colorado's local music scene. - The program officially kicked off June 20 with a launch party featuring the artists and the first limited-time products. - The campaign includes collaborations with Artifakts, parkbreezy and Ray Reed. - The campaign spans EDM and hip-hop and combines rosin gummies, playlists, merchandise, retail activations, exclusive content and Golden Ticket giveaways.

The details: - The Artifakts collaboration, Hidden Artifakts, launches July 1 as a hybrid rosin gummy inspired by the artist's music and live listening experiences. - Hidden Artifakts comes in Blue Ice or Dragon Fruit and contains 10mg of THC per gummy. - Artifakts is set to perform at Denver's Mission Ballroom on July 10, and Golden Tickets will be hidden inside select Summer Set tins. - The parkbreezy collaboration, Cool Breeze, arrives in mid-July as a sativa rosin gummy tied to the artist's forthcoming single of the same name. - Cool Breeze comes in Blue Ice and Sour Raz and contains 10mg of THC per gummy. - parkbreezy is scheduled to perform at Denver's Cervantes’ Masterpiece Ballroom on Aug. 7 and 8, with Golden Tickets included in select tins. - The Ray Reed collaboration, Yesterday, closes the campaign in August and takes its name from Reed's single. - Yesterday comes in Passion Fruit and Sour Apple and is a sativa-dominant gummy with 10mg of THC per gummy. - Ray Reed has upcoming daytime and nightclub performances at Tetra Lounge on July 5 and Coco Bongo's Nightclub on July 10, with Golden Tickets in select tins. - Each chapter of The Summer Set includes custom merchandise tied to its genre and artist community, including a limited-edition pashmina for EDM and premium over-the-ear headphones for hip-hop. - The campaign also includes recorded studio sessions, curated playlists, concert tie-ins and additional promotions throughout the summer. - The Summer Set's official website carries complete details. - Dialed In is a Sun Theory company that makes solventless rosin-infused gummies from strain-specific collaborations with cultivators. - The company says its extraction process is designed to preserve cannabinoids and terpenes and aims to deliver purity, flavor and consistency. - DialedInGummies.com is listed for more information. - Dialed In's social channels include LinkedIn, Instagram and Facebook.

Between the lines: - The campaign is as much about brand storytelling as product sales, linking each gummy release to a specific artist identity and genre. - The Golden Ticket mechanic creates scarcity and urgency, which can drive repeat purchases across multiple product drops. - Pairing cannabis with live music gives Dialed In a way to market around culture and community instead of only product features.

What's next: - Fans can expect the Artifakts, parkbreezy and Ray Reed collaborations to roll out across July and August. - Additional genre-series products, merchandise and promotions will continue through the summer. - Golden Ticket winners will receive a pair of tickets to upcoming Colorado AEG music shows, including shows from the featured artists. - More information is available on The Summer Set's official website and on Dialed In's social platforms.

The bottom line: - Dialed In is betting that local music, limited-edition edibles and event tie-ins can turn a seasonal campaign into a stronger cultural footprint in Colorado.